The Morgan Motor Company has today announced the appointment of Steven Armstrong as its new Chairman.
Armstrong brings a wealth of skill and experience gained over 35 years in senior leadership roles across the global automotive industry. Notably, he served as COO, President, and later Chairman of Ford of Europe during his time at the company. Armstrong’s proven expertise will be pivotal in ensuring the ongoing success of Morgan’s commercial and industrial operations.
He succeeds Lawrence Price, who remains on the board as Non-Executive Director. Price, the great grandson of the founder HFS Morgan, has been a member of the company’s Board of Directors since 2012.
Matthew Hole, Managing Director, Morgan Motor Company, said, “I am delighted to welcome Steven to Morgan. Having such breadth of experience at board level is of immense value to the company and Steven’s insight will play a decisive role in executing Morgan’s ambitious future. Our ongoing growth strategy in overseas markets, along with exciting new model plans, including the upcoming launch of Morgan’s new flagship sports car, will all benefit from his influence.
I also welcome Steven’s expertise in shaping our operational strategy. The development of our sourcing roadmap – to manufacture more of our vehicle content in-house than ever before – along with the preservation and enhancement of our employees’ rare craft skills, is key to fulfilling our ambition to grow and sustain Morgan’s reputation as the world’s pre-eminent coachbuilder of sports cars.”
Steven Armstrong, Chairman, Morgan Motor Company, said: “It is an honour to join Morgan, a company that occupies an unrivalled position in the automotive industry. I have long admired the strength of the brand and the loyalty of its customers. Above all, its products have rightfully earned their place among the most special and iconic sports cars in the world.
I join the team at an exciting time and look forward to using my experience and expertise to support Morgan’s leadership team and enhance the business’s ongoing performance. By providing guidance on strategy, innovation, manufacturing, and quality, we will work together to deliver sustainable global growth for the company while staying true to Morgan’s ethos and hard-earned success.”
