Morgan is inviting its customers to “bring the colour” and embrace their inner creative when specifying a new Plus Four or Plus Six this summer. Famous for its extensive array of colour, material and accessory options, the company is proud of its longstanding tradition of working with customers to commission a true “one-off” as part of their order.
To further its quest for colour, and encourage a vibrant array of Plus models in its Malvern Link factory this summer, Morgan is including a full choice of paint and interior trim options as standard. In doing so, customers will be presented with the opportunity to select colourways and material options that they hadn’t previously considered, free from the constraints of price consideration.
The Plus Four and Plus Six received a range of updates, introduced in November 2022, which allowed further opportunity for personalisation. The timeless silhouette of Plus models, which dates back seven decades, acts as a blank canvas for customers to personalise. In addition to the 40,000 paint colours to choose from, an almost endless combination of interior trim and textile options are also presented, which includes hundreds of leather and fabric colours.
“Morgan has a long history of allowing customers to commission cars to their own bespoke specification, with the 2023 Morgan Plus models being the most configurable four-wheeled models to date. It is our hope that by expanding the standard paint and trim palettes of Plus models, we can encourage a vibrant spectrum of colours in our factory, and even more individuality in the vehicles being exported to customers around the world.”
Toby Blythe, Chief Marketing Officer, Morgan Motor Company
These changes will run until 30th September, and include any solid or metallic paint colour, any interior trim or carpet option, as well as all seat piping and stitching options, all at no additional cost. The changes are only included on new Plus Four and Plus Six orders where the specification is fixed before the end of September. Customers are encouraged to con
