Morgan Motor Company and Worcester Warriors have today announced an exciting new partnership that will see the Malvern-based sports car manufacturer become the club’s title sponsor for the 2025/26 season.
The partnership will see Morgan Motor Company take centre stage on the Warriors’ home and away playing shirts, with prominent branding throughout Sixways Stadium and across the club’s digital channels.
Furthermore, Morgan and Worcester Warriors will deliver a series of experiential and retail initiatives designed to engage supporters, owners and the wider community. From the start of the season, Morgan owners and Warriors fans alike will be able to enjoy a range of exciting experiences — both on matchdays at Sixways and at the Morgan Experience Centre in Malvern Link, offering unique opportunities to connect with both brands.
To celebrate the partnership, a collection of Morgan x Worcester Warriors merchandise will also be launched. The collection will feature exclusive clothing and accessories, proudly bringing together the identities of two of Worcestershire’s most recognisable names.
While both Morgan and Worcester Warriors are steeped in history, this partnership is firmly focused on the future and comes at a pivotal moment as Worcester Warriors embark on an ambitious new chapter of professional rugby after a three-year hiatus.
For Morgan Motor Company — now celebrating its 116th year — this collaboration highlights the company’s deep commitment to its local community amid ongoing international expansion, the launch of exciting new models, and the creation of unforgettable experiences for customers globally.
Matthew Hole, Managing Director, Morgan Motor Company, said: “We’re incredibly proud to be partnering with Worcester Warriors at such a pivotal moment in the club’s history. As a fellow Worcestershire-based company, this partnership reaffirms Morgan’s long-standing commitment to supporting our local community. I’ve been hugely impressed by the club’s ambition, drive and commitment to delivering a best-in-class experience — qualities that resonate deeply with the Morgan team in Malvern. Together, we look forward to creating lasting memories for Warriors supporters and Morgan owners alike, both on and off the field. Bring on the start of the season!”
Christopher Holland, Chairman, Worcester Warriors, commented “This partnership with Morgan Motor Company represents much more than a shirt sponsorship. It’s a statement of intent for the future of Worcester Warriors. In bringing together two iconic Worcestershire names at a time when our club is returning to a new re-energised league, ready to inspire a new generation of fans, is transformational. Morgan’s belief in our journey means a great deal, and together, we will deliver experiences that celebrate performance, purpose, and local pride. We are delighted to have an ambitious partnership with the Morgan Motor Company, and to carry that proud name on our shirts.”
ENDS
About Worcester Warriors
Worcester Warriors is a professional rugby union club based at Sixways Stadium in Worcester. With a proud history dating back to 1871, the club has been a central part of the region’s sporting identity for over 150 years. Following our re-entry to the recently re-branded second tier of English Rugby, The Champ, Warriors are now entering an exciting new chapter. Worcester Warriors are committed to delivering top-level rugby, championing community engagement, and creating unforgettable experiences for supporters. Driven by ambition and resilience, Worcester Warriors are focused on rebuilding a strong and sustainable future at the heart of English rugby.
