Morgan Motor Company is partnering with Maldarizzi Automotive, a company with significant premium and luxury automotive experience, to open the first Morgan dealership in Southern Italy. Situated in Bari, one of the region’s largest cities, Morgan Bari will operate from a dedicated showroom facility, offering sales and aftersales services to current and future Morgan customers in the South of the country.
Founded in 1979, Maldarizzi Automotive has established itself as a cornerstone of the Italian automotive market. With over 10 locations through Puglia and Basilicata, it has become a leader in sales and aftersales for some of the most prominent premium manufacturers in the world.
Following introduction of Super 3 and significant updates to its Plus models in 2022, Morgan is presenting its latest model lineup – one of the strongest in its 114-year history – and is continuing to expand its dealership network throughout Europe.
The opening of Morgan Bari will help to introduce the Morgan brand to a wider audience, who have yet to experience the timeless design, unique coachbuilding, and incomparable driving experience of the British manufacturer. Morgan Bari is operational as of today, with an official showroom opening planned for later in 2023.
Morgan Bari will not only serve as a hub for sales and services but also as a platform for events and gatherings that celebrate the rich heritage and culture of the Morgan brand. The dealership will serve as a focal point for Morgan enthusiasts, providing them with a community where they can connect, share their passion, and experience Morgan.
“We are delighted to continue our network expansion into Southern Europe with the appointment of Maldarizzi Automotive to open Morgan Bari. In Maldarizzi Automotive, we have an experienced partner with passion for the Morgan brand, and we are confident that together we can help to establish Morgan in Southern Italy. We look forward to welcoming customers from the region to the brand, they will have the enviable ability to drive their Morgan around the incredible scenery that surrounds the beautiful city of Bari.”
Thomas Kiesele, Chief Commercial Officer, Morgan Motor Company
“We are giving our customers an enhanced range to choose from, by adding the iconic Morgan Brand to our existing portfolio, it’s a unique brand, producing handcrafted sports cars with timeless style.”
Cavaliere del Lavoro Francesco Maldarizzi, President of Maldarizzi Automotive
“We are proud to represent one of the most important and historical brands of British coachbuilding. Morgan offers unique, high-quality sports cars with timeless elegance.”
Andrea Maldarizzi, General Manager of Morgan Bari
